Listener Survey - MBC Radio

Welcome to the MBC Listener Survey. Your opinion matters to improving our programming and music.

Please take five minutes to complete this survey for your chance to win $500! That’s like earning a $100 a minute!

This survey will be open for the month of May and will end May 31. We thank you for your input!

Only one survey per person will be entered in the draw. Duplicate entries will be deleted

- Step 1 of 6

Please tell us about yourself. This information is collected for the sole use of Missinipi Broadcasting Corporation (MBC Radio) to improve our service to you. It is kept strictly confidential and will NOT be shared with any third parties (such as government agencies, law enforcement, marketing agencies or telemarketers)

Full Legal Name (First name First, Last Name last) *

First

Last

Where Do You Live? (Name of your Reserve, Community, Village, Town or City) *

Your Main Telephone Number (Area Code and Number only) *

Cell Phone Number (if different than above)

Email Address *

Age Group *

Gender *

Let's begin. This should only take 5 to 10 minutes. All questions require an answer, and some questions have options for multiple answers.

1. When do you listen during the week (Monday - Friday)? (Choose all that apply) *

6a-7a
7a-11am
11am-Noon
Noon to 1pm
1pm to 3pm
3pm to 4pm
4-6pm
6pm to 10pm
10pm to Midnight
Midnight to 6am
I don’t listen during the week

2. When do you listen during the weekend (Saturday-Sunday)? (Choose all that apply) *

Midnight to six
6a-10am
10am to 4pm
4p to 6pm
6pm to Midnight
I don’t listen on the weekend

3. What device(s) do you use to listen? (Choose all that apply) *

Radio
Smartphone
Online (Computer/Tablet)
TV Channel
Smart Speaker

4. Where do you typically listen to the radio? (Choose all that apply) *

Home
Work
Vehicle
Cabin

5. How much time do you spend listening to MBC each day? Choose the answer that best suits your listening habits *

Less than 1 hour
1 to 3 hours
3 to 6 hours
More than 6 hours
Radio on all the time

6. What type of music do you listen for on MBC? (Choose all that apply) *

New Country
Pop/Top 40
Classic Country (pre 1990)
Rock
Alternative
Gospel
Hip Hop/Rap
Indigenous Country
Indigenous Rock
Indigenous Pop
Indigenous Hip Hop/Rap
Music from well known/familiar artists
Music from lesser known/unfamiliar artists

7. What type of music do you NOT like hearing on MBC? (Choose all that apply) *

New Country
Pop/Top 40
Classic Country (pre 1990)
Rock
Alternative
Gospel
Hip Hop/Rap
Indigenous Country
Indigenous Rock
Indigenous Pop
Indigenous Hip Hop/Rap
Music from well known/familiar artists
Music from lesser known/unfamiliar artists

8. When you hear a song from a genre you do NOT like, what do you do? *

Wait for the next song
Change the station
Turn off the radio

9. MBC strives to support Indigenous artists from Saskatchewan and Canada. Do you think that MBC Radio plays enough music from Indigenous artists? *

Yes
No
Not Sure

10. Do you listen to other radio stations besides MBC? *

10a. If you answered YES to the above, please indicate what other stations you listen to. Use call letters, slogans or frequencies *

11. What station(s) do you listen to the most? (Choose all that apply) *

MBC
Local Community Radio Station
City radio stations (eg, North Battleford, Prince Albert, Saskatoon, Melfort, Yorkton, Regina and others)
CBC
Satellite
Internet
Unsure

12. Why Do You Listen To MBC? Select All that apply. Please rank each by importance to you *

	Very Important	Important	Not Important
Indigenous Language Programming	Very ImportantIndigenous Language Programming Very Important	ImportantIndigenous Language Programming Important	Not ImportantIndigenous Language Programming Not Important
Local News (Saskatchewan stories)	Very ImportantLocal News (Saskatchewan stories) Very Important	ImportantLocal News (Saskatchewan stories) Important	Not ImportantLocal News (Saskatchewan stories) Not Important
National News	Very ImportantNational News Very Important	ImportantNational News Important	Not ImportantNational News Not Important
Weather/Road Reports	Very ImportantWeather/Road Reports Very Important	ImportantWeather/Road Reports Important	Not ImportantWeather/Road Reports Not Important
Community Information/Events	Very ImportantCommunity Information/Events Very Important	ImportantCommunity Information/Events Important	Not ImportantCommunity Information/Events Not Important
Variety of Music played	Very ImportantVariety of Music played Very Important	ImportantVariety of Music played Important	Not ImportantVariety of Music played Not Important
On Air Personalities	Very ImportantOn Air Personalities Very Important	ImportantOn Air Personalities Important	Not ImportantOn Air Personalities Not Important
Contests	Very ImportantContests Very Important	ImportantContests Important	Not ImportantContests Not Important
Radio Bingo	Very ImportantRadio Bingo Very Important	ImportantRadio Bingo Important	Not ImportantRadio Bingo Not Important
Sports	Very ImportantSports Very Important	ImportantSports Important	Not ImportantSports Not Important

13. What do you want more or less of when listening to MBC? Please rank each by importance to you *

	More	Less	It's Enough
Indigenous Language Programming	MoreIndigenous Language Programming More	LessIndigenous Language Programming Less	It's EnoughIndigenous Language Programming It's Enough
Local News (Saskatchewan stories)	MoreLocal News (Saskatchewan stories) More	LessLocal News (Saskatchewan stories) Less	It's EnoughLocal News (Saskatchewan stories) It's Enough
National News	MoreNational News More	LessNational News Less	It's EnoughNational News It's Enough
Weather/Road Reports	MoreWeather/Road Reports More	LessWeather/Road Reports Less	It's EnoughWeather/Road Reports It's Enough
Community Information/Events	MoreCommunity Information/Events More	LessCommunity Information/Events Less	It's EnoughCommunity Information/Events It's Enough
Variety of Music played	MoreVariety of Music played More	LessVariety of Music played Less	It's EnoughVariety of Music played It's Enough
On Air Personalities	MoreOn Air Personalities More	LessOn Air Personalities Less	It's EnoughOn Air Personalities It's Enough
Contests	MoreContests More	LessContests Less	It's EnoughContests It's Enough
Radio Bingo	MoreRadio Bingo More	LessRadio Bingo Less	It's EnoughRadio Bingo It's Enough
Sports	MoreSports More	LessSports Less	It's EnoughSports It's Enough

14. Would you be interested in hearing a Daily national one hour news program on MBC, with Indigenous news from across the country? *

Yes
No
Not Sure

15. What media sources do you use to get news and information on current events? (Choose all that apply) *

Radio
TV
Newspaper
Social Media
Online News sources (news organization website)

16. Regarding the MBC website (mbcradio.com), what do you visit it for? (Choose all that apply) *

News
Contests
Bingo information
Real People playoffs
On Demand section
Other
I don’t visit the website

17. Do you identify as an Indigenous Person (First Nation, Metis or Inuit), or Non-Indigenous Person? *

Indigenous
Non-Indigenous
Prefer Not To Say

18. Do you read or speak one of these Indigenous languages? (Choose all that apply) *

	Speak	Read	No
Cree	SpeakCree Speak	ReadCree Read	NoCree No
Dene	SpeakDene Speak	ReadDene Read	NoDene No
Michif	SpeakMichif Speak	ReadMichif Read	NoMichif No
Saulteaux	SpeakSaulteaux Speak	ReadSaulteaux Read	NoSaulteaux No
Dakota	SpeakDakota Speak	ReadDakota Read	NoDakota No
Nakota	SpeakNakota Speak	ReadNakota Read	NoNakota No
Other	SpeakOther Speak	ReadOther Read	NoOther No

19. In 35 words or less, If you could suggest One thing to better shape your MBC Radio, please share it here *

20. If MBC were to start an Email or Text blast service to let you know about upcoming promotions and more, would you like to be signed up for this service?

20a. If you answered Yes to the above question, How would you like to receive messages from MBC?

Text Message (please be sure to include your cell phone number in the contact information)
Email (please be sure your email address is correctly entered in the contact information)

Please complete to prove you are not a computer *

What is 7+4?