Photo: Preseus Morin and Bryce Naytowhow serving up the lunch after the Moose Hide Campaign Awareness Walk In Prince Albert May 14, 2026
Community members and special dignitaries gathered along the riverbank at the monuments in Prince Albert this week for the annual Moose Hide Campaign event, raising awareness about gender-based violence and the need for healing, reconciliation, and community support.
The event began at the Prince Albert Grand Council monuments and featured guest speakers including PAGC Grand Chief Brian Hardlotte, City of Prince Albert Mayor Bill Powalinsky, and community advocates.
Despite rainy weather, organizers said many people still came out to show support for the campaign and to hear the message the presenters shared.
Chelsea Morin, organizer with the Moose Hide Campaign event in Prince Albert, said the movement focuses on ending violence against women and children.
“The Moose Hide Campaign is about violence against women and children,” Morin explained. “It started in B.C. with a father and daughter connected to the Highway of Tears.”
The national Indigenous-led movement began after a hunting trip where a father and daughter tanned moose hide and began distributing small squares of hide as symbols of commitment to ending violence against women and children. Since then, the campaign has grown into a nationwide call for people of all backgrounds to stand together against gender-based violence.
Morin said she was proud of the work that went into organizing the local gathering and grateful for the support from community members and leaders.
“We had the Grand Chief, the Mayor, police representatives, and our director Shirley Woods,” Morin said. “Everybody that supported and helped me through this — it was really good.”
The Moose Hide Campaign continues to hold special importance in Indigenous communities, where rates of violence against women and girls remain disproportionately high. Organizers say the campaign is not only about awareness, but also action, education, and healing.
“The Moose Hide Campaign is a day of ceremony where all Canadians can join together to take a stand against violence against women, children, and all those along the gender continuum,” Morin said. “It’s about taking practical steps toward reconciliation.”
The event also highlighted local supports available through the Prince Albert Grand Council mental health team. Morin said the organization recently launched an Indigenous Family Violence Program, a six-week initiative focused on education, support, and breaking cycles of violence.
The program quickly filled its first intake, with another scheduled to begin in June. PAGC also hosts weekly women’s healing circles and is planning future supports for men, youth, parents, and those struggling with gambling addiction.
“We’ve had really good feedback,” Morin said. “It’s educational, it’s support, and it helps break that cycle.”
More information about the Moose Hide Campaign can be found through Moose Hide Campaign.
More information about the programs the Prince Albert Grand Council provide can be found here as well as on their Facebook page.