Family and friends of Ashley Morin, last seen in North Battleford in mid-July are stepping up efforts to locate the missing 31-year-old.

A $2000 reward is being offered for “solid information leading to finding Ashley Morin.”

A best friend of Morin, Janice Benson has been organizing various fundraisers, all while trying to keep the search top of mind in the public. Benson says the support from the community has been outstanding.

“Now that they [RCMP] have been involved, its more known about. People are talking about it, things are getting out, the word is getting out. Everybody just wants her home,” Benson said.

Prior to police involvement, Benson says it was frustrating as very few people were talking to authorities, but speculating to Morin’s whereabouts. “Information was received indicating she may have been travelling to Lloydminster or Edmonton, AB, but this has not been confirmed,” said RCMP in a statement.

Benson describes Morin as a very non-judgmental, friendly person who may have associated with the wrong people. “Ended up with the wrong type of friends and from there, we don’t know anymore. It just seems like nobody wants to talk, nobody wants to say anything,” Benson explained.

RCMP considers the disappearance suspicious, and not normal of Morin’s activity. “At this time, her disappearance is considered suspicious as this is a marked departure from her usual behavior and she is normally in regular contact with family.”

Morin is described as being approximately 5’2″ tall, weighing 110 lbs with long black hair and brown eyes. She was last seen wearing grey sweat pants, a black t-shirt with white writing on it, a black hat and sunglasses.

Anyone with information on Morin’s whereabouts is asked to contact police or Crime Stoppers.

(PHOTO: Ashley Morin Courtesy of the RCMP)