APTN Ratings See Substantial Increase

APTN Ratings See Substantial Increase

Thursday, February 09, 2006 at 13:51

Officials with the Aboriginal Peoples Television Network say there’s been a significant increase in people who are watching its programming.

A viewer tracking firm says APTN’s viewership increased 35 per cent from 2004 to 2005.

APTN CEO Jean LaRose attributes much of the improvement to the network’s decision to incorporate more entertainment programming in better time slots — particularly movies.

LaRose is also encouraged the network seems to be attracting more non-Aboriginal viewers.

Meanwhile, LaRose believes APTN is in the middle of the pack when it comes to ratings amongst specialty channels. And, he believes the network could realistically become one of the top-drawing specialty channels in the country.